A marketing campaign designed to showcase HSBC and WeChat services that allow users to chat, share, and connect no matter where they are in the world. By highlighting tradition and culture through modernized design elements, it will engage with the target audience’s interests and preferences while establishing a sense of trustworthiness and familiarity.

A set of 3D icons created to be used to support the campaign. The color palette uses colors that represent good luck, harmony, growth, and happiness in Chinese culture.