Introducing Kraft Joy, a Kraft Mac and Cheese inspired space which brings the values of Kraft and the interests of the target audience together through a unique experience. With a focus on comfort, childhood nostalgia, and experience based engagement, the proposed strategy combines the qualities of Kraft Mac and Cheese and an unforgettable experience to invite the target audience to feed their inner child and find joy at whatever stage of life they may be in. The main objective of this campaign is to help reconnect older Gen Z and younger Millennials to the Kraft brand and re-establish that Kraft Mac and Cheese is there for all ages. With research showing that Gen Z and Millennials favor experience, The Kraft Joy Campaign captures the qualities of the Kraft Mac and Cheese Brand and brings the space to life through fun and interactive spaces such as a Mac and Cheese Shaped Ball Pit, Noodle Swing, Lounge Spaces, etc.